Technical SEO Training
Whilst SEOs do not need to be able to code to do their jobs, I’d argue that learning about technical concepts and web technology allows for improved problem solving and increased enjoyment from their work.
What is Technical SEO training and what is involved?
I believe dedicated training on a subject is in many ways a shortcut to what can take years to learn organically. Through dedicated training your team will be able to audit, manage and problem solve issues which are related to technical SEO.
Crawling training
Crawling training helps your team to understand the basics of crawling websites, including how to run a crawl, what things need to be considered so not to get blocked, how to crawl the site pretending to be Googlebot, limiting crawls to specific areas and downloading and reporting on issues once found.
A crash course in Schema
Schema is in effect a way to indicate in the code of a page that specific bits of content mean specific things. Put simply, it’s a form of labelling where the labels have been pre-defined so that other systems can infer not only what something is, but also it’s relationship to other bits of data. My Schema training upskills teams on the theory, syntax and implementation best practices.
A crash course in HTML, CSS and JavaScript
Being able to work with the languages of the web (HTML, CSS and JavaScript) is arguably a hard requirement in 2024 for anyone who is working in or near Technical SEO. This training is aimed at removing some of the fear that shows up when you see lines of code, replacing it with a familiarity and comfort towards what is happening and why.
A crash course in XPath and CSS Selectors
Xpath and CSS Selectors are two approaches which are popular with scraping tools to target specifics areas on a page. I help teams to be able to not only find and capture values from certain places on a page, but also to run functions as they crawl – for example allowing them to transform the content they’re grabbing or count the number of matches on a page.
How modern websites work
Websites are becoming increasingly more complicated and dynamic, which means solving problems related to Technical SEO has also become more involved. I can help your team to understand either general modern website technologies or the specific systems you use, in a way which is accessible and suited to the typical issues related to technical SEO.
FAQ's
What will I know after this report that I don't know now?
To create a business strategy you need to understand what problems your target audience have and what is the best way to solve it based on what needs doing and how to operate a profitable business doing it. The purpose of this project is to fill in the SEO related blanks to what are your target audience problems and what do you need to do for SEO to be a viable channel for you.
What follows this analysis?
The next steps are provided as part of the analysis, indicating the suggested routes forward and the expected expenditure associated. It’s my intention that after having done this project you should be ready to commit to doing the leg work, so the next steps will be doing the work we’ve agreed.