Crawling training helps your team to understand the basics of crawling websites, including how to run a crawl, what things need to be considered so not to get blocked, how to crawl the site pretending to be Googlebot, limiting crawls to specific areas and downloading and reporting on issues once found.

Schema is in effect a way to indicate in the code of a page that specific bits of content mean specific things. Put simply, it’s a form of labelling where the labels have been pre-defined so that other systems can infer not only what something is, but also it’s relationship to other bits of data. My Schema training upskills teams on the theory, syntax and implementation best practices.

Being able to work with the languages of the web (HTML, CSS and JavaScript) is arguably a hard requirement in 2024 for anyone who is working in or near Technical SEO. This training is aimed at removing some of the fear that shows up when you see lines of code, replacing it with a familiarity and comfort towards what is happening and why.

Xpath and CSS Selectors are two approaches which are popular with scraping tools to target specifics areas on a page. I help teams to be able to not only find and capture values from certain places on a page, but also to run functions as they crawl – for example allowing them to transform the content they’re grabbing or count the number of matches on a page.

Websites are becoming increasingly more complicated and dynamic, which means solving problems related to Technical SEO has also become more involved. I can help your team to understand either general modern website technologies or the specific systems you use, in a way which is accessible and suited to the typical issues related to technical SEO.