SEO Site Audit
Fixing your website and installing best practices is the easiest way for both new and current site owners to impress both search engines and users.
What is a Site Audit and what is involved?
A site audit involves reviewing every page on your website to see where the issues and errors are. The output from doing one is a list of things which need fixing, which when resolved should improve your standing with the major search engines.
Site crawling
To make more practical finding issues on your website, I use a combination of industry standard tooling and my own arsenal of scripts to review each and every page on your website. After having crawled your website, I can then aggregate the findings and provide reports for common SEO complaints or best practices.
Template reviews
As most modern websites now prefer using templates and components to more practically scale creating pages, I can support through working through each of your templates - highlighting what needs fixing and what can be improved for SEO.
Search Engine Tooling Review
Most modern search engines offer a set of tools which can be used to help identify and diagnose issues. This data is invaluable, as it speaks to what specifically the search engine has found and is saying is broken. I undergo a review of the relevant tooling to find and diagnose issues, creating tickets for your developers to resolve what needs fixing.
Common issues & Future-proofing
A well consolidated website should either remove or add ‘www.’, lower case mixed or upper cased URL paths, redirect to HTTPS and add or remove a trailing slash to the end – ideally in one 301 redirect. This best practice has been commonplace in SEO for years, but is not the default way of thinking for most engineering teams even in 2024. My common issues review captures a long list of problems which if solved will make your website more resilient and will further help to prevent further issues in the future.
Report & Tickets
After all of the above audits have taken place I create a report to outline my findings and to summarise what I think should be the key areas of focus. All of the found issues are turned into prioritised tickets, which include a description of the problem, a suggested solution, acceptance criteria and where necessary any supporting documentation or tooling to help your engineering and product teams.
How the Process Works
Step 1
Crawling your website
The first step is to crawl your website and to run several scripts on cohorts of pages to further test for issues. I have a purpose built platform for handling this and can work with your teams to make sure I do not disrupt the website.
Step 2
Auditing
The majority of the time allotted for the review is spent on auditing the domain, which involves testing and reviewing almost every line of code used to make your website for how it may or may not affect your SEO performance.
Step 3
Reporting & Presentation
I collate and organise all of my findings into a jargon free report/presentation, with tickets being created so that you can forward the work onto the appropriate teams after having reviewed.
Step 4
Consultation
Whilst my site audits are meant to be comprehensive and clear enough to be handed over to your engineer(s), it remains that sometimes teams still have questions or need help with brainstorming solutions. I include with all audits 2 free post audit calls and will discount any further consultancy required.
FAQ's
What will I know after this report that I don't know now?
To create a business strategy you need to understand what problems your target audience have and what is the best way to solve it based on what needs doing and how to operate a profitable business doing it. The purpose of this project is to fill in the SEO related blanks to what are your target audience problems and what do you need to do for SEO to be a viable channel for you.
What follows this analysis?
The next steps are provided as part of the analysis, indicating the suggested routes forward and the expected expenditure associated. It’s my intention that after having done this project you should be ready to commit to doing the leg work, so the next steps will be doing the work we’ve agreed.