To make more practical finding issues on your website, I use a combination of industry standard tooling and my own arsenal of scripts to review each and every page on your website. After having crawled your website, I can then aggregate the findings and provide reports for common SEO complaints or best practices.

As most modern websites now prefer using templates and components to more practically scale creating pages, I can support through working through each of your templates - highlighting what needs fixing and what can be improved for SEO.

Most modern search engines offer a set of tools which can be used to help identify and diagnose issues. This data is invaluable, as it speaks to what specifically the search engine has found and is saying is broken. I undergo a review of the relevant tooling to find and diagnose issues, creating tickets for your developers to resolve what needs fixing.

A well consolidated website should either remove or add ‘www.’, lower case mixed or upper cased URL paths, redirect to HTTPS and add or remove a trailing slash to the end – ideally in one 301 redirect. This best practice has been commonplace in SEO for years, but is not the default way of thinking for most engineering teams even in 2024. My common issues review captures a long list of problems which if solved will make your website more resilient and will further help to prevent further issues in the future.

After all of the above audits have taken place I create a report to outline my findings and to summarise what I think should be the key areas of focus. All of the found issues are turned into prioritised tickets, which include a description of the problem, a suggested solution, acceptance criteria and where necessary any supporting documentation or tooling to help your engineering and product teams.